MY STORY
I started out as an industrial designer, building physical products. I loved it, but somewhere along the way, I realised what really pulled me in wasn’t just how things looked or worked. It was why people were using them a certain way in the first place.
That’s what led me to UX.
Now, I design digital experiences that feel easy, human, and honest. I don’t like overwhelming interfaces or noisy features. I like when things just fit into people’s lives quietly.
Hi, I’m Swetha. I design intuitive, clear, human experiences.
UX Designer with a background in Industrial Design
WHAT I CARE ABOUT
Design should meet people where they are - in their routines, habits, and limitations. If something only works in ideal conditions, it doesn’t really work.
Make it fit into real life
You can map out the perfect journey on a screen, but if it feels cold, confusing, or frustrating, people won’t stay. Good design understands emotion, not just action.
Design for feelings, not flows
The best design doesn’t beg for attention. It quietly supports the task, then gets out of the way. If something feels obvious, easy, and calm, that’s the goal.
Keep it simple
Design isn’t just about solving, it’s about understanding. The real problems usually show up once we stop looking for quick answers and start digging deeper.
Ask better questions