Hi, I'm Swetha.

Human-centered UX designer specializing in designing intuitive, clear and human experiences.

Hi, I'm Swetha.

Human-centered UX designer specializing in designing intuitive, clear and human experiences.

HOW I THINK

For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it. I like keeping things simple and intentional.

WHAT I EXPLORE

I’m a UI/UX designer with a background in industrial design. I like working across screens, objects, and sometimes art. Lately, I’ve been exploring how AI can help us think better, not replace us.

WHAT GUIDES ME.

At the end of the day, I just want the things I design to feel human. I keep asking: Who is this for? Who’s being left out? What does it feel like for someone completely different from me?


Case Studies.

HOW I THINK

For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it. I like keeping things simple and intentional.

WHAT I EXPLORE

I’m a UI/UX designer with a background in industrial design. I like working across screens, objects, and sometimes art. Lately, I’ve been exploring how AI can help us think better, not replace us.

WHAT GUIDES ME.

At the end of the day, I just want the things I design to feel human. I keep asking: Who is this for? Who’s being left out? What does it feel like for someone completely different from me?


Case Studies.

Roots

A behavioral-UX project that tackles low habit retention by using gamification to help users stick to sustainable routines.

SnapService

A service-UX project that reduces after-sales drop-offs by turning a long, multi-channel registration process into a quick, guided appliance onboarding flow.

Base

A contextual UX redesign of a fintech payment device, focused on improving spatial clarity, interaction flow, and real-world usability for vendors.

Nest

A retention-focused pregnancy app concept that uses behavioral principles to turn stressful, cluttered interactions into a steady, supportive journey.

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