Hi, I'm Swetha.
Hi, I'm Swetha.
Hi, I'm Swetha.
Human-centered AI UX designer specialized in designing intuitive, clear and human experiences, and trusted by….
Human-centered AI UX designer specialized in designing intuitive, clear and human experiences, and trusted by….
Hi, I'm Swetha.
Human-centered UX designer specialized in designing intuitive, clear and human experiences.
HOW I THINK
HOW I THINK
For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it. I like keeping things simple and intentional.
For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it. I like keeping things simple and intentional.
For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it.
WHAT I EXPLORE
WHAT I EXPLORE
I’m a UI/UX designer with a background in industrial design. I like working across screens, objects, and sometimes art. Lately, I’ve been exploring how AI can help us think better, not replace us.
I’m a UI/UX designer with a background in industrial design. I like working across screens, objects, and sometimes art. Lately, I’ve been exploring how AI can help us think better, not replace us.
WHAT GUIDES ME.
WHAT GUIDES ME.
At the end of the day, I just want the things I design to feel human. I keep asking: Who is this for? Who’s being left out? What does it feel like for someone completely different from me?
At the end of the day, I just want the things I design to feel human. I keep asking: Who is this for? Who’s being left out? What does it feel like for someone completely different from me?
Trusted by...
HOW I THINK
For me, design starts with empathy (not in a buzzword-y way). I just think you can’t make something meaningful unless you actually care about the people using it. I like keeping things simple and intentional.
WHAT I EXPLORE
I’m a UI/UX designer with a background in industrial design. I like working across screens, objects, and sometimes art. Lately, I’ve been exploring how AI can help us think better, not replace us.
WHAT GUIDES ME.
At the end of the day, I just want the things I design to feel human. I keep asking: Who is this for? Who’s being left out? What does it feel like for someone completely different from me?
Case Studies.
Case Studies.
Case Studies.
Roots
Roots
A behavioral-UX project that tackles low habit retention by using gamification to help users stick to sustainable routines.
A behavioral-UX project that tackles low habit retention by using gamification to help users stick to sustainable routines.
SnapService
SnapService
A service-UX project that reduces after-sales drop-offs by turning a long, multi-channel registration process into a quick, guided appliance onboarding flow.
A service-UX project that reduces after-sales drop-offs by turning a long, multi-channel registration process into a quick, guided appliance onboarding flow.
Base
Base
A contextual UX redesign of a fintech payment device, focused on improving spatial clarity, interaction flow, and real-world usability for vendors.
A contextual UX redesign of a fintech payment device, focused on improving spatial clarity, interaction flow, and real-world usability for vendors.
Nest
Nest
A retention-focused pregnancy app concept that uses behavioral principles to turn stressful, cluttered interactions into a steady, supportive journey.
A retention-focused pregnancy app concept that uses behavioral principles to turn stressful, cluttered interactions into a steady, supportive journey.